A company posts on its blog: 'We are thrilled to announce our new partnership with EcoSolutions, a leader in sustainability.'
What is the tone of this announcement?
Apologetic and remorseful.
Neutral and purely informative.
Skeptical and questioning.
Excited and positive.
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The use of the word 'thrilled' (very excited and pleased) explicitly sets a positive and enthusiastic tone for the announcement. The company is not just stating a fact; it is sharing its excitement about the new partnership with its audience.
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