A company's slogan is 'Innovation is in our DNA.'
What does this metaphorical slogan suggest about the company?
The company is primarily involved in genetic research and biology.
All of the company's employees are required to submit their DNA for analysis.
Innovation is a fundamental, intrinsic part of the company's identity and culture, not just an afterthought.
The company has a very old and traditional approach to business.
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The slogan uses DNA as a metaphor for the core, essential essence of something. By saying innovation is 'in our DNA', the company is claiming that the drive to innovate is a defining and inherent characteristic of who they are, much like genetic code defines a living organism.
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