An advertisement for a travel agency shows a stunning picture of a tropical beach with clear blue water. The only text on the ad is: 'Shouldn't you be here?'
What is the main persuasive technique used in this ad?
Presenting detailed statistics about the benefits of a vacation.
Asking a rhetorical question to evoke a desire for escape and relaxation in the reader.
Comparing its prices directly with those of a competitor.
Using a celebrity endorsement to promote the destination.
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The ad combines a powerful, appealing image with a rhetorical question. The question isn't meant to be answered literally; its purpose is to make the reader contrast their current situation with the idyllic scene, creating a strong feeling of desire and prompting them to consider a vacation.
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