A fictional advertisement for a language learning app shows two images side-by-side. On the left, a tourist looks confused, holding a map in a foreign city. On the right, the same tourist is smiling and confidently asking a local for directions. The caption reads: 'Speak their language. Not just visit.'
What is the main message the advertisement is trying to convey?
That traveling to foreign cities is a confusing experience.
That locals in foreign cities are generally unfriendly to tourists.
That using maps is an outdated way to travel.
That learning the local language transforms a travel experience from confusing to confident and engaging.
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The ad uses a simple 'before and after' visual narrative. The 'before' (confused tourist) represents the problem, and the 'after' (confident tourist) represents the solution offered by the product (the language app). The caption reinforces this by contrasting passive 'visiting' with active 'speaking', implying a deeper, more positive travel experience is unlocked by language skills.
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